Brand Style Guide for Wild Tree Woodworks
A practical brand system designed to help Wild Tree Woodworks apply its identity consistently across web, packaging, email, social, and print.
Wild Tree Woodworks needed more than a style guide. As a small business without dedicated marketing or product design teams, it needed a clearer brand foundation that could support both day-to-day execution and future growth across customer-facing touchpoints.
I helped translate the brand into a usable system by creating a style guide, designing and building the website, and establishing a stronger foundation for marketing communications. The goal was to make the brand feel more consistent, more professional, and easier to apply across formats.
My Role
Visual Designer & Brand Consultant
I developed the style guide, designed and built the website, and helped establish the brand’s communication foundation across digital and marketing touchpoints. This included defining logo usage, color palette, typography, layout principles, and supporting rules that made the identity more usable in practice.
The Challenge
For a small company, brand inconsistency often comes less from a weak identity than from limited internal resources and the absence of clear standards. Wild Tree Woodworks needed a more defined system that could reduce ambiguity, protect the integrity of the brand, and make it easier to create cohesive materials across web, packaging, email, social, and print.
The challenge was not just to document the brand, but to make it operational. That meant creating guidance that could support real-world use while also applying the system directly in core customer-facing materials.
What I Built
I translated the brand into a set of clear, repeatable rules that made the identity easier to use consistently. The guide defined how the logo should appear, how the color palette should be applied, how typography should support hierarchy and tone, and how layout choices could reinforce a more cohesive visual language across touchpoints.
Beyond the guide itself, I designed and built the website so the system could be expressed in a live digital environment rather than remain a static reference. I also helped set the brand up for marketing communications, giving the business a stronger visual foundation for outreach and future growth.
Rather than functioning as a standalone document, the work created a practical brand system that could support both immediate execution and ongoing use.
Outcomes
The result was a clearer and more usable brand foundation for Wild Tree Woodworks across web, marketing, packaging, social, and print. More broadly, the project demonstrated my ability to turn a visual identity into an applied system by defining standards, building digital touchpoints, and creating the structure needed for more consistent brand communication.