I’m Elyas Beria, a visual designer focused on building brand systems that are clear, scalable, and usable in the real world.

My work sits at the intersection of brand identity, visual systems, and communication design. I design the structures that help brands stay coherent across touchpoints, whether that means developing identity systems, illustration systems, presentation templates, editorial reports, websites, or campaign assets. I’m most effective when the challenge is not just to make something look good, but to make it work consistently across formats, teams, and changing business needs.

Over the course of my career, I’ve worked across in-house, freelance, and brand-management roles, supporting organizations ranging from startups and small businesses to larger cross-functional environments. That experience has shaped how I approach design: with equal attention to craft, clarity, and practical execution. I think in systems, but I care deeply about the details that make those systems feel considered, distinctive, and useful.

At Achieve, I led and contributed to work spanning brand identity, illustration systems, presentation design, campaign assets, and scalable visual language across marketing and customer-facing touchpoints. In freelance and consulting work, I’ve helped smaller businesses build stronger foundations through identity design, websites, style guides, and marketing communications. Across both kinds of environments, the throughline is the same: translating brand intent into design that can actually be applied.

My background includes print, digital, editorial, presentation, and light motion work, but the common thread is always visual communication with structure. I’m especially drawn to projects that require hierarchy, pattern-building, consistency, and thoughtful adaptation across channels. That can mean designing a report, refining a deck system, building a style guide, or creating a campaign toolkit. Different deliverables, same underlying discipline.

I also care about typography at a foundational level. Ongoing typeface studies have sharpened how I think about proportion, rhythm, hierarchy, and system behavior, and that sensitivity carries through the rest of my work.

This site is a selection of projects that reflect that approach: brand systems, illustration systems, presentation design, editorial design, and other work built to communicate clearly and scale effectively.

If you’re hiring for a visual brand designer or a visual design generalist who can bring structure, consistency, and strong craft across touchpoints, this is the work I do.