About me

I’m a brand-focused visual designer with 10+ years of experience building and evolving design systems that scale—across teams, channels, and business stages. My work lives at the intersection of brand strategy and execution: translating positioning and business goals into clear, cohesive visual systems that are built to last.

I’ve led brand identity work both in-house and as a consultant, partnering closely with marketing, product, and leadership to design assets that hold up everywhere they appear—from websites and campaigns to presentations, social, motion, and print. I’m highly detail-oriented (occasionally more than strictly necessary), which makes me dependable when consistency, clarity, and craft matter—which they usually do.

I think in systems, not one-offs. I care deeply about typography, hierarchy, and visual rigor, but just as much about usability, scalability, and real-world constraints. Whether I’m defining a new visual language or refining an existing one, my goal is always the same: make the brand clearer, stronger, and easier for teams to use.

Outside of client and company work, I’m a practicing ceramicist, which keeps my relationship to form, material, and process grounded in the physical world. I love to travel, cook, and learn new languages—interests that continually sharpen how I observe, communicate, and adapt. That curiosity shows up in my design work as well: thoughtful, intentional, and built with respect for context.

I’m collaborative, direct, and comfortable owning work end-to-end—from concept through production—and I do my best work in environments where design is expected to do real work, not just look good.